…and hot on the heels of our last post comes a story that illustrates the potential of Foursquare for local online marketers.
If you live in Baltimore, you may know Miss Shirley’s Cafe. This popular brunch spot is particularly hard to get into – on Sundays, the wait often passes 2 hours to get a table.
Miss [...]

In a study released today, Forrester Research recommends marketers should stay away from location-based services like Foursquare.
The reason? As reported by Ad Age, after finding that only 4% of U.S. Adults have ever used location-based services, Forrester’s study also revealed that:
Almost 80% of location-based service users are male. Close to 70% of them are between [...]

When you think about it, social media is just an organized extension of the way the web has worked since the beginning. You would see something you liked, then copy and paste it into an email and send it to your friends. Services like Twitter, Facebook, Flickr, etc. just automate the process for you.
It’s really [...]

We’ve spoken a lot about how Twitter is a great medium to build relationships with your customers and prospects…but Twitter can also be an effective tool for generating local leads.
As Jonathan Volk points out, you can even automate the process. By feeding various articles to a locally-targeted Twitter feed, you can direct prospects to a [...]

According to a recent study by digital marketing company Network Solutions and the University of Maryland’s Robert H. Smith School of Business, small business are adopting social media at a rapid pace.
The study reported that social media usage amongst businesses of fewer than 100 employees increased to 24%, up from 12% a year earlier.
I see [...]