In a study released today, Forrester Research recommends marketers should stay away from location-based services like Foursquare.
The reason? As reported by Ad Age, after finding that only 4% of U.S. Adults have ever used location-based services, Forrester’s study also revealed that:
Almost 80% of location-based service users are male. Close to 70% of them are between [...]

On Thursday, Robert Scoble posted a blog about two new services that illustrate the direction the local internet marketing world is headed.
Dealmap and Goby are both taking the social out of local internet marketing. In its place, they’re providing something of much more tangible value to the user.
Goby helps its users find things to do [...]

When you think about it, social media is just an organized extension of the way the web has worked since the beginning. You would see something you liked, then copy and paste it into an email and send it to your friends. Services like Twitter, Facebook, Flickr, etc. just automate the process for you.
It’s really [...]

We’ve mentioned David Mihm’s Local Search Ranking Factors article before – it’s a crucial guide to the ins and outs of how Google (in particular) determines where in the Google Places results a local listing will show up.
Each year David Mihm surveys a number of top SEO practitioners regarding the local listing results they’ve seen, [...]

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Today, Google announced a rebranding of one of its key features: the former Local Business Center is now known simply as Google Places.
One out of every 5 searches is location-based, so naturally Google wants to find ways to improve their local search results and make money off of the space, too. For that reason, along with [...]

According to a recent study by digital marketing company Network Solutions and the University of Maryland’s Robert H. Smith School of Business, small business are adopting social media at a rapid pace.
The study reported that social media usage amongst businesses of fewer than 100 employees increased to 24%, up from 12% a year earlier.
I see [...]