…and hot on the heels of our last post comes a story that illustrates the potential of Foursquare for local online marketers.
If you live in Baltimore, you may know Miss Shirley’s Cafe. This popular brunch spot is particularly hard to get into – on Sundays, the wait often passes 2 hours to get a table.
Miss [...]

In a study released today, Forrester Research recommends marketers should stay away from location-based services like Foursquare.
The reason? As reported by Ad Age, after finding that only 4% of U.S. Adults have ever used location-based services, Forrester’s study also revealed that:
Almost 80% of location-based service users are male. Close to 70% of them are between [...]

On Thursday, Robert Scoble posted a blog about two new services that illustrate the direction the local internet marketing world is headed.
Dealmap and Goby are both taking the social out of local internet marketing. In its place, they’re providing something of much more tangible value to the user.
Goby helps its users find things to do [...]

We’ve mentioned David Mihm’s Local Search Ranking Factors article before – it’s a crucial guide to the ins and outs of how Google (in particular) determines where in the Google Places results a local listing will show up.
Each year David Mihm surveys a number of top SEO practitioners regarding the local listing results they’ve seen, [...]

One of the things that is clear from coaching people about how to help local, small businesses with their online marketing is that most people over-complicate what needs to be done.
The fact of the matter is that most small businesses have done next to nothing to give themselves a fighting chance online, so anything you [...]