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Today, Google announced a rebranding of one of its key features: the former Local Business Center is now known simply as Google Places.
One out of every 5 searches is location-based, so naturally Google wants to find ways to improve their local search results and make money off of the space, too. For that reason, along with [...]

Up until now, the Google Local Business Center has had some real limitations for the following scenarios:

Service businesses that work in multiple cities but only have an office in one
Home-based businesses that don’t want to reveal their home address on their Google Maps listing

The first scenario has been particularly troublesome for us and many of [...]

We’ve been telling every small business we talk to in the last six months that they should be claiming and optimizing their local listings in the major search engines; this strategy includes getting reviews of your business.
The impact of reviews on local search marketing results – I think people intuitively understand that having reviews of your business [...]

I found this tool recently; it’s a great way to quickly check on the status of your – or a prospect or client’s – local listings in the major search databases:
GetListed.org
Here is a look at Everon’s results for our listing in Broomfield, CO:

It’s got some great features, like being able to save your listings to [...]

According to a recent study by digital marketing company Network Solutions and the University of Maryland’s Robert H. Smith School of Business, small business are adopting social media at a rapid pace.
The study reported that social media usage amongst businesses of fewer than 100 employees increased to 24%, up from 12% a year earlier.
I see [...]

It’s funny – behind all of the amazing technology and automation that makes internet marketing possible in the first place, the reality of good online marketing is that it requires a lot of manual effort.  In order to be as productive as possible, it’s important that local online marketingpractitioners find tools that will help them cut [...]

One of the questions that new local online marketing consultants have asked me is what is the best way to see the local results of a distant market.
Google just made the answer a whole lot easier with the new ‘Nearby’ feature they just added into the search engine. Take a look at the following example:
My first search [...]