…and hot on the heels of our last post comes a story that illustrates the potential of Foursquare for local online marketers.
If you live in Baltimore, you may know Miss Shirley’s Cafe. This popular brunch spot is particularly hard to get into – on Sundays, the wait often passes 2 hours to get a table.
Miss [...]

In a study released today, Forrester Research recommends marketers should stay away from location-based services like Foursquare.
The reason? As reported by Ad Age, after finding that only 4% of U.S. Adults have ever used location-based services, Forrester’s study also revealed that:
Almost 80% of location-based service users are male. Close to 70% of them are between [...]

We’ve spoken a lot about how Twitter is a great medium to build relationships with your customers and prospects…but Twitter can also be an effective tool for generating local leads.
As Jonathan Volk points out, you can even automate the process. By feeding various articles to a locally-targeted Twitter feed, you can direct prospects to a [...]

You may not have really noticed it – or at least didn’t recognize it’s impact from a marketing perspective, but some changes rolled out in the last week by Facebook will have a big impact on the local online marketing universe.
Facebook is essentially becoming “the internet” for a lot of users, similar (and yet totally [...]

With everything from Twitter and Facebook to Foursquare and Gowalla offering ways to identify yourself online, geolocation has become a hot item on the web lately. And why not? Local search is growing, and more and more applications are finding new ways to turn the World Wide Web into the ‘Backyard Web.’

The implications for advertising are amazing. From Brightkite using [...]

There were a couple of really interesting developments in the world of local online advertising today that you may not have noticed.
First, the FTC sent a warning to the industry that they need to find a way to self-police the rules of behavioral targeting, or the FTC is going to do it themselves. It’s not clear [...]