Hot off the press! Today Google announced a fundamental change in the way they display local listings. Called Google Place Search, it’s set to dramatically increase the importance of small businesses having a well-optimized Google Places listing.
Here’s how the new service works:
When you type in a general search like ‘IT support’, Google will continue to [...]
…and hot on the heels of our last post comes a story that illustrates the potential of Foursquare for local online marketers.
If you live in Baltimore, you may know Miss Shirley’s Cafe. This popular brunch spot is particularly hard to get into – on Sundays, the wait often passes 2 hours to get a table.
Miss [...]
If you’re using AdWords to market your local small business, you should already know about location extensions. They allow you to show your location to potential customers before they click through your ad.
Numerous advertisers have experienced exceptional results after adding ad extensions to their local advertising campaigns. From pizza delivery companies to paint stores, they [...]
On Thursday, Robert Scoble posted a blog about two new services that illustrate the direction the local internet marketing world is headed.
Dealmap and Goby are both taking the social out of local internet marketing. In its place, they’re providing something of much more tangible value to the user.
Goby helps its users find things to do [...]
When you think about it, social media is just an organized extension of the way the web has worked since the beginning. You would see something you liked, then copy and paste it into an email and send it to your friends. Services like Twitter, Facebook, Flickr, etc. just automate the process for you.
It’s really [...]
One of the things I stress with local businesses I am working with is that online marketing isn’t the only way to generate leads, as many search marketing consultants would have them believe. In many cases, direct mail will work better than online campaigns, and in all cases where it is affordable, I recommend an [...]
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