In a study released today, Forrester Research recommends marketers should stay away from location-based services like Foursquare.
The reason? As reported by Ad Age, after finding that only 4% of U.S. Adults have ever used location-based services, Forrester’s study also revealed that:
Almost 80% of location-based service users are male. Close to 70% of them are between [...]

On Thursday, Robert Scoble posted a blog about two new services that illustrate the direction the local internet marketing world is headed.
Dealmap and Goby are both taking the social out of local internet marketing. In its place, they’re providing something of much more tangible value to the user.
Goby helps its users find things to do [...]

Local online marketing takes lot of shapes and forms and is changing at a rapid pace. One of the latest developments is new services – such as FourSquare and Gowalla – that are used primarily through your mobile phone and get users to identify their location.
Another idea that is becoming all the rage is delivering discounts to [...]