…and hot on the heels of our last post comes a story that illustrates the potential of Foursquare for local online marketers.
If you live in Baltimore, you may know Miss Shirley’s Cafe. This popular brunch spot is particularly hard to get into – on Sundays, the wait often passes 2 hours to get a table.
Miss [...]

In a study released today, Forrester Research recommends marketers should stay away from location-based services like Foursquare.
The reason? As reported by Ad Age, after finding that only 4% of U.S. Adults have ever used location-based services, Forrester’s study also revealed that:
Almost 80% of location-based service users are male. Close to 70% of them are between [...]

With everything from Twitter and Facebook to Foursquare and Gowalla offering ways to identify yourself online, geolocation has become a hot item on the web lately. And why not? Local search is growing, and more and more applications are finding new ways to turn the World Wide Web into the ‘Backyard Web.’

The implications for advertising are amazing. From Brightkite using [...]