If you’re using AdWords to market your local small business, you should already know about location extensions. They allow you to show your location to potential customers before they click through your ad.
Numerous advertisers have experienced exceptional results after adding ad extensions to their local advertising campaigns. From pizza delivery companies to paint stores, they [...]

One of the most mis-understood and frequently mis-represented concepts in online marketing is how the Google Ad Auction works in terms of pricing and the impact of Quality Score on pricing.
I’ve probably heard 100+ different explanations of this over the last few years, and almost all of them were wrong in some way or another.
How [...]

The fun thing about being focused on local online marketing right now is that stuff is constantly changing!  Change means opportunity, so let’s try to stay on top of it!
Check out this recent post on Search Engine Land showing Yelp ratings in AdWords results.
I haven’t seen this yet myself; it’s probably a limited test in specific [...]