One of the things that is clear from coaching people about how to help local, small businesses with their online marketing is that most people over-complicate what needs to be done.
The fact of the matter is that most small businesses have done next to nothing to give themselves a fighting chance online, so anything you [...]

It’s funny – behind all of the amazing technology and automation that makes internet marketing possible in the first place, the reality of good online marketing is that it requires a lot of manual effort.  In order to be as productive as possible, it’s important that local online marketingpractitioners find tools that will help them cut [...]

I attended the Borrell Associates 2010 Local Online AdvertisingConference in NYC city last week. It was their first conference and they hit some rough patches, but generally it was a good conference and I definitely learned a lot.
Here are some high points:
Court Cunningham, CEO of Yodle, gave a very open presentation about their business model, and had [...]