Local online marketing takes lot of shapes and forms and is changing at a rapid pace. One of the latest developments is new services – such as FourSquare and Gowalla – that are used primarily through your mobile phone and get users to identify their location.
Another idea that is becoming all the rage is delivering discounts to [...]

With everything from Twitter and Facebook to Foursquare and Gowalla offering ways to identify yourself online, geolocation has become a hot item on the web lately. And why not? Local search is growing, and more and more applications are finding new ways to turn the World Wide Web into the ‘Backyard Web.’

The implications for advertising are amazing. From Brightkite using [...]

I attended the Borrell Associates 2010 Local Online AdvertisingConference in NYC city last week. It was their first conference and they hit some rough patches, but generally it was a good conference and I definitely learned a lot.
Here are some high points:
Court Cunningham, CEO of Yodle, gave a very open presentation about their business model, and had [...]

There were a couple of really interesting developments in the world of local online advertising today that you may not have noticed.
First, the FTC sent a warning to the industry that they need to find a way to self-police the rules of behavioral targeting, or the FTC is going to do it themselves. It’s not clear [...]

Many of you joining this program don’t have Twitter accounts when you come on board. As part of the first homework assignment  you are to set up an account and start following me at @mcooch.
Twitter has had a lot of buzz over the last year or so, and a lot of controversy, and you may [...]