One of the things I stress with local businesses I am working with is that online marketing isn’t the only way to generate leads, as many search marketing consultants would have them believe.  In many cases, direct mail will work better than online campaigns, and in all cases where it is affordable, I recommend an [...]

When you’re in the business of search engine optimization – be it local search, pay-per-click advertising, or optimizing sites – it helps to understand what you’re shooting for.
But how can you do that? Google, Bing and Yahoo! all keep their search algorithms under wraps, so it’s tough to know exactly what sites will rise to [...]

Everybody wants to get ranked higher in Google, but how many of us know exactly why?
Check out this table that shows statistical evidence of the power of getting ranked higher in Google:

Wow! It’s amazing to see how much traffic is skewed towards the top spots. Clearly the effort required to get ranked higher in Google [...]