AdWords Location Extensions – Now With More Locations
If you’re using AdWords to market your local small business, you should already know about location extensions. They allow you to show your location to potential customers before they click through your ad.
Numerous advertisers have experienced exceptional results after adding ad extensions to their local advertising campaigns. From pizza delivery companies to paint stores, they allow bricks-and-mortar retailers to more effectively compete in the online marketing world.
At the end of last week, Google made a significant change with their location extensions system – you can now show up to 4 locations in your ad. As seen in the screenshot below, clicking on an ad with location extensions now reveals a pull-down menu with a map that has multiple nearby locations targeted.
Locations can be added by hand, but the more effective approach is to simply link your AdWords campaigns to your Google Places account. Doing so makes adding location extensions a one-click process.
For local retailers with multiple bricks-and-mortar locations, this new addition is a huge step forward. By combining this functionality with geotargeted ad campaigns, you can deliver much more relevant ads to potential customers at the exact moment they’re looking for your services. Even better, you can let them see whether the location is close to them before they click through your ad, thus better-qualifying your leads.
For those with multiple locations, we recommend revising your AdWords ad groups to take advantage of this new feature immediately.
Tags: adwords, adwords location extensions, Google local, google local business center, google places, local internet marketing
