A Social Media Cheatsheet
When you think about it, social media is just an organized extension of the way the web has worked since the beginning. You would see something you liked, then copy and paste it into an email and send it to your friends. Services like Twitter, Facebook, Flickr, etc. just automate the process for you.
It’s really kind-of remarkable, when you think about us living in an age where we can broadcast to the entire world…and yet relationships are made and leads are generated primarily by word of mouth. Even in an increasingly-interconnected world, a recommendation still goes a lot further than outright advertising.
This is why services like Twitter and Facebook are so popular – they allow people to be social animals (which we are, by nature), and they allow them to sort through the noise and find what they’re looking for, often largely based on what their friends are sharing.
Social media has become an essential part of local internet marketing – and its influence is growing. This is also why it’s imperative that businesses, small to large, establish a social media presence. But how do you get started?
You’re in luck. Eloqua, a marketing automation company, has just posted their social media playbook for anyone to download and read. It’s an amazingly-detailed reference for how to succeed on various social networks, from Facebook to Twitter to blogs to LinkedIn…and more.
Drop by their blog and pick it up. You’ll be glad you did.
Tags: Facebook, local internet marketing, local online marketing, small business, social media, social networking, Twitter
