What’s old is new again – Direct mail up 16% in Q1 2010

One of the things I stress with local businesses I am working with is that online marketing isn’t the only way to generate leads, as many search marketing consultants would have them believe.  In many cases, direct mail will work better than online campaigns, and in all cases where it is affordable, I recommend an integrated approach.

According to direct marketing intelligence firm Mintel Comperemedia, direct mail volume is up 16% in Q1 2010.  Obviously direct mail is still working for a lot of businesses!

Amazingly, insurance-related mailings account for 43% of all direct mail volume!

Mike

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This entry was posted on Monday, June 14th, 2010 at 12:47 pm and is filed under General trends, Latest trends, Local. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “What’s old is new again – Direct mail up 16% in Q1 2010”

  1. Jeffb@clientsfirst.com says on July 20th, 2010 at 4:59 am :

    Another form of direct mail that is often overlooked by B to B companies is dimensional mail or lumpy mail. This type of mail often breaks through the clutter of typical envelopes and postcards and gets opened.

    Dimensional mail is also much more memorable than flat mail and makes it easier to connect with a prospect when making follow up phone calls.

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