Facebook’s “Like” button extended outside FB – this is a big deal for Local Marketers
You may not have really noticed it – or at least didn’t recognize it’s impact from a marketing perspective, but some changes rolled out in the last week by Facebook will have a big impact on the local online marketing universe.
Facebook is essentially becoming “the internet” for a lot of users, similar (and yet totally different) from the way AOL was “the internet” for many people for years. One way they are doing this is by extending their “Like” button to content outside of Facebook, allowing you to tag content and easily share your opinion of it with your Facebook Friends within your profile.
Why is this a big deal? Facebook users now have a way to “Like” and share anything, and the information is added to their profile.
Why is this a big deal? Because as a marketer, you are now going to have a ton more information to target your advertising towards, as people’s profiles are going to constantly be being updated with more information about personal preferences, likes, and dislikes.
Let’s see how this one shakes out over the coming months, but I suspect it is going to have a big impact.
Mike
Tags: Facebook, local online advertising, local online marketing
