The impact of reviews on local search results
We’ve been telling every small business we talk to in the last six months that they should be claiming and optimizing their local listings in the major search engines; this strategy includes getting reviews of your business.
The impact of reviews on local search marketing results – I think people intuitively understand that having reviews of your business is better than not having reviews, but how does it impact your local search results, and what specific strategies should you use?
The following post does a fantastic job of looking into the impact of reviews on your local search results; it’s the best explanation I’ve seen so far:
An Extremely Nifty Guide to Reviews and Local Search
Once you’ve read that one and your convinced that you need a strategy for getting more reviews, check out this great post on Online Reputation Management Strategies – The “Rate Us” Page and Local Reviews.
Mike
Tags: Google local, local listings, local online marketing, local search
