Small businesses adopting social media at rapid pace
According to a recent study by digital marketing company Network Solutions and the University of Maryland’s Robert H. Smith School of Business, small business are adopting social media at a rapid pace.
The study reported that social media usage amongst businesses of fewer than 100 employees increased to 24%, up from 12% a year earlier.
I see a lot more activity in the small business space myself, with more companies using social tools and site for local online marketing, and even using Facebook as a replacement for having a stand-alone website.
As Kipp mentioned in a previous post, companies like Foursquare are rolling out new tools that are sure to accelerate this trend.
Mike
Tags: Facebook, foursquare, local online marketing, small business, social media
