New Nearby feature in Google makes local online marketing research easier
One of the questions that new local online marketing consultants have asked me is what is the best way to see the local results of a distant market.
Google just made the answer a whole lot easier with the new ‘Nearby’ feature they just added into the search engine. Take a look at the following example:
My first search is for ‘pizza’, and I am searching from my office in Broomfield, CO. Here are the results:
By clicking on the ‘Search options’ button in the top of the results, I can display a list of options on the left that reveal the ‘Nearby’ option:
I can then select a ‘Custom location’, which I have entered ‘Chicago’ into to get the following results:
As you can see, I am now getting the local results for Chicago. That’s pretty easy, and makes it simple to research the local results in your clients’ markets.
Thanks Google.
Mike
