Cool ideas for local online marketing using location-based services
Local online marketing takes lot of shapes and forms and is changing at a rapid pace. One of the latest developments is new services – such as FourSquare and Gowalla – that are used primarily through your mobile phone and get users to identify their location.
Another idea that is becoming all the rage is delivering discounts to large groups of people that join together to create critical mass in a local market. A leader in this space is Groupon.
A good example of how small businesses are taking advantage of these services to market their business and find new customers can be found in this article featuring FourSquare and Groupon.
This opens up all kinds of service opportunities for the online marketer that is advising small business customers. Spend some time getting to know these tools and brainstorm some ideas!
Mike
Tags: foursquare, gowalla, groupon
