Yelp ratings appear in Google AdWords
The fun thing about being focused on local online marketing right now is that stuff is constantly changing! Change means opportunity, so let’s try to stay on top of it!
Check out this recent post on Search Engine Land showing Yelp ratings in AdWords results.
I haven’t seen this yet myself; it’s probably a limited test in specific markets. But I wouldn’t be surprised if this rolls out everywhere soon.
Why is this important to you and your customers? It’s another resource that Google is taking into consideration in their results to searchers, and therefore another factor that needs to be managed by – or for – your clients.
Mike
