Another reason to be on Twitter
Many of you joining this program don’t have Twitter accounts when you come on board. As part of the first homework assignment you are to set up an account and start following me at @mcooch.
Twitter has had a lot of buzz over the last year or so, and a lot of controversy, and you may be wondering why you should bother using Twitter. Let me give you a few reasons:
- It’s a fun and interesting way to pay attention to the lives of your customers, competitors, and people of influence
- It’s a great tool for communicating with your friends, customers, and prospects
- More and more clients are paying firms like yours to manage their Twitter accounts for them
- It’s getting to be incredibly important in the world of internet marketing
It’s this last one that is the “another” reason I refer to in the subject of this post. Google recently announced a deal to start indexing tweets in their search engine to provide searchable access to content virtually as it is being created.
This is a big deal. To be honest, I don’t even know how big of a deal it is yet, and won’t until Google reveals their full plan of how they will incorporate this massive amount of data into the search engine results. But you can be sure that Google has plans to tie the content created in tweets to a whole new revenue stream. And it will be big. For some thoughts on this recent announcement, check out the following article.
And then, if you don’t already have one, head on over to Twitter and sign up for an account. And if you do have an account already, start putting it to use!
Mike
Tags: Twitter
[...] spoken a lot about how Twitter is a great medium to build relationships with your customers and prospects…but Twitter can also be an effective tool for generating local [...]